Coatly Bath & Groom wanted a brand that felt sweet, playful, and approachable while still polished and professional. I created a visual identity centered around a modern serif font with rounded, chunky serifs that instantly draw the eye, paired with a clean sans serif for balance and readability.

The primary icon features a dog mid-shake, with water arching into a C shape—a clever nod to the Coatly name. Supporting illustrations show dogs from behind, highlighting different fur types and adding character and charm to the system. A custom pattern, inspired by the close-up texture of a dog’s nose, and a bright, friendly color palette reinforce the brand’s playful personality.

In addition to the visual identity, I designed and developed Coatly’s website to be functional, easy to use, and consistent with the brand’s cheerful tone. The result is a cohesive system that makes grooming feel less like a chore and more like a joyful part of caring for a beloved pet.