Formerly known as Inland Seafood, the company wanted a brand identity that reflected their expanded offerings beyond seafood. I proposed renaming them Inland Foods—a shift that better encompassed their full range of products.

The refreshed brand nods to their legacy with the familiar red and blue palette while introducing gold and green, creating a vibrant system where each color represents the idea that if it flies, runs, or swims—they carry it. The design blends a modern sensibility with a touch of retro charm, balancing approachability with professionalism.

I created a library of custom illustrations showcasing the diverse meats and produce they offer, and extended the visual identity to their fleet, designing bold, eye-catching delivery truck graphics that bring the brand to life on the road.