JLB Giving is the philanthropic branch of JLB Residential dedicated to supporting communities around their multi-family properties.

We had to use the main JLB logo and pair it with the new “giving” text in the font of our choice. Since JLB is uppercase, I used a lowercase font with a high x-height to give it a more uniform look.  The V in giving was joined with the I’s to create a visual representation of walking hang in hand with their partners to support the surrounding communities and neighborhoods. 

The yellow and orange are bright, cheerful, and positive while the navy is trustworthy and dependable.