Luma Montessori School needed a brand identity that felt playful and engaging while still reflecting the seriousness of their educational mission. I developed a comprehensive system that included the logo, brand guidelines, brochures, parent handouts and books, website, and uniforms.

At the heart of the brand is Lumi, a friendly icon who acts as a guide throughout the school’s materials. Lumi brings consistency and warmth to every touchpoint, helping parents and students navigate information in a way that feels approachable and clear.

The result is a brand that balances curiosity and professionalism—capturing the joy of Montessori learning while communicating trust and credibility to families.