Sprong Shoes, a children’s shoe company, wanted a brand identity that was both playful and polished—something that would connect with kids while appealing to parents seeking quality and style.

At the heart of the brand is a custom illustration of a bunny mid-hop, sporting sneakers as it leaps into the air. This whimsical icon captures the brand’s tagline “Put a little hop in their step” and sets the tone for a fun, approachable identity.

To balance this playful energy with sophistication, I paired the illustration with an elegant, distinctive primary typeface and a clean, modern secondary font for readability across digital and print. The result is a brand that feels joyful, approachable, and memorable—perfectly reflecting the spirited energy of childhood while maintaining a sense of trust and style.